Twin River Money TroubleOne of my biggest clients is all over the news these days discussing the possibility of a Chapter 11 filing. The economy has left lots of people with little disposable income and Twin River has recently had to default on a loan.
As you know I am a designer by trade. Direct mail and marketing is in my blood. I am nonetheless always amazed when a company begins to suffer financially and the first thing they cut out of the budget is advertising. Argh!
I'm going to say this one more time...when you're company is not generating enough income you need to INCREASE your advertising, not eliminate it!
