Mullen Rebrands LendingTree
"The general mistrust people have of financial institutions and the uncertainly they feel about current economic conditions prompted the new positioning, said Darren Beck, chief marketing officer at LendingTree parent company Tree.com. "We wanted to return to our roots of truly empowering the consumer," said Beck. "The market is in turmoil and consumers don't know who to trust.""
I don't think this strategy is going to result in thousand of customers running to LendingTree but let's see how this plays out. Good luck with that rebranding!
